How To Create SEO Facilities? Positioning Tips From Semalt Expert
Acquiring external links was and still is the cornerstone of SEO. Despite many changes in the form of updating the algorithms, placing links in various places on the web is of great importance for website positioning. However, link building is not only about looking for valuable portals on the Internet - some website owners create them on their own, thus building private SEO facilities. Does it really work?
So, read this guide carefully to understand the basics of SEO campaign launching to achieve a successful positioning of your site.
SEO background and its significance for positioning
SEO facilities are a collection of domains (or one website) that link to a positioned website. These sites are sometimes referred to as "satellites" in the SEO industry. Their main goal is to raise the position of key phrases, which is to positively affect the visibility and organic traffic of the main domain. Under the SEO facilities, there may be forums, blogs, thematic portals, or websites that resemble stand-alone company business cards. The most important thing, however, is that the URL to the home site is included in the domain.
The main goal of the SEO backend is to strengthen the positioned website. Depending on the strategy adopted, more than one link may travel from the satellite domain. Usually, such links are placed in the text, but they can also be placed in graphics or other elements of the website. The obtained links are treated by the Google algorithm as "recommendations", but the back-end must be well-kept and have substantive value - otherwise, it will be perceived by the search engine as spam.
Then, the obtained links, instead of helping, will only harm the positioned domain. On the other hand, a properly created SEO background can significantly increase the visibility of the website, additionally being responsible for more organic traffic. Therefore, creating such websites is a valuable and effective technique often used in SEO.
SEO background: formerly vs. today
Over the years, the SEO industry has undergone more or less serious changes many times. The most difficult thing is the numerous updates of Google algorithms, which can mess up the SERPs (Search Engine Results Pages). The modifications implemented by the search engine are designed to serve the community so that users can receive the best-matched answers to specific queries. The biggest update change affected link building - it happened thanks to the Penguin algorithm in 2012.
Then the search engine began to punish and lower the position of those domains which obtained external links in an unnatural, spammy and suspicious way. Therefore, today link building requires much more experience and specialist knowledge - just like building an SEO infrastructure. In the past, acquiring links was carried out mainly according to the principle "the more, the better". Currently, such a motto may lead to the imposition of a penalty or ban by the algorithm. Today, content, quality and technical optimization also play an essential role in positioning, whereas in the past, these values were often of marginal importance. The Penguin algorithm "pays attention" to areas that:
- Record high link growth in a short time (rapid growth)
- Have links from spammy and thematically unrelated sites
- Have closely matched anchor links (anchored in the key phrase text)
SEO backend creation
Today, domain capturing is often used to create an SEO backend. This is the process of re-registering an address that has not been paid for by the previous owner. Such domains may have a history in a given industry, which allows them to achieve high positions for certain key phrases. Then building a solid website for parent domain positioning becomes much easier and more effective.
Matt Cutts (former head of the Google Webspam team) stated that the age of the domain is not a ranking factor, but it is important for SEO. A new site simply does not have external links yet and is just starting to function, so it cannot immediately achieve higher positions than the competition building its authority for a long time. The period of such "incubation" was additionally extended due to the aforementioned Penguin algorithm. Too fast an increase of links may result in a penalty from the search engine. Therefore, capturing expiring domains is a popular solution when building an SEO backend. They can receive and send links much faster without tickling the "attention" of the algorithm.
What should an effective SEO backend look like?
Due to the updates of search engine algorithms, the creation of an SEO backend requires even more attention and caution. A poorly prepared website may harm positioning instead of increasing the visibility of the parent domain. Backend builders must be careful not to use Black Hat SEO techniques - these are illegal methods of positioning, leading to the imposition of penalties, resulting in a lower position on Google.
Features of a good SEO background
SEO facilities can be the driving force behind the positioning of the parent domain. Designing and running such a website requires patience, time, and a lot of knowledge in the field of positioning. The facilities created should be:
Independent - SEO support is to be an independent part of the network. The user should not notice that the website was created primarily to link to another domain. A simple website without any content or optimization is a typically spammy place, completely unsuitable for being an SEO backend.
Substantive - an independent domain is simply a valuable website. Blogs are very often used to build a backend in the SEO industry. They can be easily expanded (by adding new articles). These texts must be substantive, otherwise, they will be marked by the algorithm as thin content.
Refined - don't save on optimization. Creating an SEO backend is not building a simple directory without content, but designing a comprehensive website. By default, this kind of website should have some important functions besides generating links. The back office is an effective way to:
- Build brand recognition on the web
- Lead acquisition
- Extend the mailing database (newsletter)
- Promote new products / services
- Generate AdSense Revenue.
Integrated with Google services - combining the backend domain with Google Analytics and Google Search Console allows you to study traffic, visibility, or position in organic search results. The more extensive and valuable such a website is, the greater the impact it will have on the SEO of the positioned website. Data from Google services will help you better understand what your backend site currently needs to grow more and more.
SEO backend quality analysis tools
The created SEO facilities must have authority so that the links sent to the parent domain have a high link juice (then the links provide value, which affects the position in the SERP). The quality of the pages - including the back-end ones - can be analyzed thanks to several specialized tools and parameters.
Domain Rating - is an indicator available in the Dedicated SEO Dashboard tool. It determines the quality of a specific domain in terms of external linking. The SEO back-end should have a high Domain Rating: then it can transfer its value to the home domain. This parameter can be easily checked by the user through the Backlink Checker feature of the Dedicated SEO Dashboard. Oftentimes, DR is used to determine the quality of a domain when it goes into an extinction state, so it can be intercepted. The maximum value of the indicator is 100.
Domain Authority - this value was prepared by the authors of the Dedicated SEO Dashboard. The parameter is a bit less used in SEO, but it is worth taking into account. As the name suggests, the Domain Authority determines the authority of the domain in the search engine. The higher the value (from 1 to 100), the stronger the chance that the page will rank high on Google for a specific keyword.
The number of phrases in the Google search engine
The quality of the backend may also be demonstrated by the number of words displayed in organic search results. The more the better. Since Google displays the domain, it means that it has achieved a certain authority and is recommended to users for specific queries. Google Search Console can be used to verify visibility. the Dedicated SEO Dashboard is also a very handy tool for performing this task. The application allows you to check the number (and type) of phrases that are on the TOP.
Safe technical SEO
Creating an SEO backend is also a necessity to maintain maximum security. A poorly constructed website and unnatural behavior will make the search engine algorithm react. The fundamental element of building a backend is the right choice of server - it should be different from the one on which the target domain is located. The service provider must ensure security and speed.
Hosting also plays an important role: individual pages should have different IP addresses, DNS, and separate registry data to maintain security. Many vendors have special offers for positioners. Such SEO hosting plans give access to several dozen or several hundred IP addresses in various classes.
Responsible SEO is also based on using Google's webmaster guidelines. It is inadvisable to copy content, build content based on synonyms, mask, hide links, or duplicate articles. By avoiding Black Hat SEO, you will not be exposed to unpleasant penalties from the algorithm, and as a result, your back office will flourish over time, bringing tangible results.